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再-----對接傳承

生-----發展未來

...........立足當代，承前啟后

中國傳統文化是由悠久文明演化而匯聚成的具有獨特民族風貌的文化，他是人類智慧代代相傳不斷完善的結晶。

中國傳統文化博大精深，源遠流長，在五千年的歷史長河中，孕育出了中華民族的傳統藝術風格。

中華民族有著悠久的歷史文化底蘊，隨著時代和經濟的發展，在設計行業中傳統元素為中國設計師提供了更多的創意和啟發。傳統文化與傳統元素的運用不只是再現傳統，更多的是對傳統元素的繼承與創新的過程。傳統元素承載著濃厚的地域性民族風情氣息，容易使受眾從心理上產生親近感。在當代設計中，如何利用其這一特性，將現代設計語言與傳統文化充分結合是設計師們的使命。

本次大賽旨在促進中華傳統元素文化內涵與當代設計的融合，以創造新的體驗、發現新的價值，從而再現并弘揚民族特色和民族文化的輝煌。

一、主辦機構

廣州平面設計師聯盟  意大利中意設計協會

二、承辦機構

第一設計網

三、策劃團隊

張玉廉、沙鋒、陶冉

四、支持機構

深圳市寶安區文化產業協會、視覺戰略（中國）聯盟、南京平面設計師聯盟

五、合作媒體

騰訊新聞，網易新聞，新浪新聞，搜狐新聞，央視網，南方都市網，鳳凰網，羊城晚報，中國網，中國日報網，揚子晚報，北京晚報，人民網，新華網，中華網，21CN，深圳熱線，中國新聞網，秀設計，圖趣網

六、大賽評委

請亞洲具代表性杰出設計師擔任征集評審委員。

（評委名單預計在本次大賽截止前半個月公布）

七、參賽類別

1.標志/品牌形象設計類

企業標志、商品商標、社會活動標志；品牌形象設計、企業VI設計、吉祥物等

2.包裝設計類

直接面向消費者的各類別商業包裝，禮品包裝等流通商品銷售包裝

3.書刊/插畫設計類

出版物、企業樣本、產品畫冊、雜志期刊、郵冊；商業插畫、圖書插圖等

4.平面廣告設計類

商業海報、公益海報、文化創意海報、報紙雜志廣告等

5.商品展示/空間設計類

商業展覽展示、商品銷售櫥窗、專柜專賣店等

八、參賽要求

1、參賽作品的題材與形式不限，但需注重傳統元素的文化內涵與當下科技、人文的結合，體現設計的時代性、前瞻性、原創性。

2、參賽者需以電子稿件的形式于第一設計網www.dysjwang.com投遞作品，每位參賽者投稿作品件數不限。

3、作品圖片規格：每張作品圖片的尺寸為A4幅面，圖片格式為jpg，色彩模式為rgb，分辨率為300dpi，作品圖片排版橫豎均可，單張圖片大小不超過2MB。

5、每位參賽者需嚴格遵照以上要求。

九、參賽費用

本次大賽由社會財團贊助，不向參賽者收取任何費用

十、獎項設置

金獎——1名——5000元+獲獎證書+個人專訪

銀獎——2名——2000元+獲獎證書+個人專訪

銅獎——3名——1000元+獲獎證書+個人專訪

優秀獎——30名——獲獎證書

入圍獎——名額待定（根據本屆大賽的實際來稿數量和質量確定具體獲獎名額）

優秀指導教師獎——名額待定（院校教師所指導的學生作品中，有5件以上作品獲獎，含入圍獎，具備優秀指導教師獎的獲獎資格）—— 獲獎證書+個人專訪

十一、大賽日程

即日起至2015年9月15日征集截止

9月18日——9月23日評審

9月25日公布獲獎名單同時線上展覽獲獎作品

9月25日——9月28日專訪獲獎作者

9月30日線上報道專訪作者

十二、知識產權及大賽申明

1、所有參賽作品必須是擁有獨立知識產權的、未發表過的原創作品，不得侵犯他人的知識產權，否則引起的法律糾紛由參賽者本人承擔。

2、所有參賽作品的署名權及相關知識產權全部歸參賽者所有；

3、大賽組委會有權對所有參賽作品進行宣傳、出版、發行、展示、展覽等。

4、大賽組委會保留對大賽各項條款的最終解釋權。

Re-produce--

International Design Competition of Chinese Traditional Elements

Re----- linking and inheriting

Produce----- developing and future

............based on contemporary times and serving as a link between past and future

 Deriving from the development of China’s time-honored civilization, Chinese traditional culture is characteristic of the unique national style. It is the crystallization of the continuously improving wisdom of human beings, which has been handed down from age to age.

    Chinese extensive and profound traditional culture,which owns a long history, has given birth to Chinese traditional artistic style in the history stretching for as long as five thousand years.

    Chinese nation enjoys a long and rich historic and cultural heritage. With the development of times as well as economy, traditional elements have endowed Chinese designers with more ideas and inspiration in design industry. The use of traditional culture and traditional elements is no longer limited to the re-presenting of tradition. Instead, it is more like a process of inheriting as well as innovating traditional elements, which bear rich regional and national customs and hence easily drive the receivers close mentally. In modern design, it is the designers’ mission to make use of this feature to combine modern design language and traditional culture substantially. 

    This competition aims to enhance the integration of the cultural connotation of Chinese traditional elements and the modern design, so as to create new experience and discover new values, which will re-present as well as promote national characteristics and national culture.

I. Organizers

Guangzhou Graphic Designers Alliance(GGDA)    Associazione di Design Cinese e Italiano in Italia(ADCI)

II. Operation Organization

The First Design 

III. Planning Team

Zhang Yulian, Sha Feng, Tao Ran

IV. Supporting Organizations

Shenzhen BaoAn Cultural Industry Association, Strategic Vision(China) Alliance, Nanjing Alliance of Graphic Designers 

V. Cooperation Media

Tencent News, NetEase News, Sina News, Sohu News, CCTV, Southern City, Phoenix Net, Yangcheng Evening News, China Net, China Daily, Yangtse Evening News, Beijing Evening News, People’s Daily Online, Xinhua Net, China Net, 21CN, Shenzhen Online, China News Net

VI. Competition Review Committee 

The most representative and outstanding designer in Asia will be invited as a member of the review committee and more members will be called up. 

(The name list of the review committee is expected to be announced half a month before the competition ends.)

VII. Competition Categories

1. Logo/brand image design

    Corporate logo, product trademark, social activity logo; brand image design, corporate VI design, mascot, etc.

2. Package design

    All sorts of commercial package directly facing consumers and sales package of circulating products like gift package, etc. 

3. Books and periodicals/ illustration design

    Published books, corporate samples, product albums, magazines and periodicals, postal albums; commercial illustrations, book illustrations, etc.

4. Print ads design

    Commercial posters, public posters, cultural innovative posters, newspaper and magazine ads, etc.

5. Product exhibition/ space design

    Commercial exhibition, product sales window, shoppe and exclusive shop, etc.

VIII. Competition Demands

1. There is no limit for the type and form of entries. However, it should be noticed that the works shall attach importance to the integration of the cultural connotation of traditional elements and modern science and technology as well as culture, being contemporary, forward-looking and original.

2. Competitors should have their works delivered through e-mails to www.dysjwang.com, with the amount unlimited.

3. Specifications of works’ pictures: each picture’s size should be A4, format should be jpg, color pattern should be rgb and resolution should be 300dpi. Layout of pictures can be both horizontal and vertical. File size of a single picture should be less than 2MB.

5. Every competitor should abide by the above demands strictly.

IX. Competition Fee

This competition is sponsored by social consortium and charges no fees from the competitors.

X. Awards Setting

Gold Award—— One—— 5000 yuan+ Award Certificate+ Personal Interview

Silver Award—— Two—— 2000 yuan+ Award Certificate+ Personal Interview

Bronze Award—— Three—— 1000 yuan+ Award Certificate+ Personal Interview

Excellence Award——30—— Award Certificate

Nominee Award—— Quota to be determined(the specific quota will be determined by the actual amount and quality of works applied for competing)

Excellent Guide Teacher Award—— Quota to be determined(if five or       above works of the student guided by the teacher are awarded, including nominee award, this teacher will be qualified for this award)—— Award Certificate+ Personal Interview

XI. Competition Schedule

Collection starts from now and ends on September 15th, 2015.

September 18th_____ September 23rd Review

Award list will be announced on September 25th and the awarded works will be displayed online at the same time.

September 25th_____ September 28th Personal interviews of awarded designers

Interviews of designers will be reported online on September 30th.

XII. Intellectual Property and Competition Statement

1. All entries should be unpublished original works of independent intellectual property and shall not infringe others’ intellectual property. Otherwise, legal disputes caused will be borne by the competitor all on one’s own.

2. The right of signature as well as relevant intellectual properties of all entries are owned by the competitors totally;

3. The competition committee owns the right to publicize, publish, release, present and exhibit all entries. 

4. The competition committee reserves the right of final interpretation of all items and clauses of the competition.

詳情請看：http://www.dysjwang.com/competition-ac-view-id-37.html